Business Letter Format

November 28th, 2014

Business Letter Format

It is important to know the letter format when it comes to writing professional or formal letters. Business letters directly translate into forming an impression on the recipient. It could be your partner, clients, customers, etc.; so your level of seriousness or professionalism is at stake when it comes to drafting the letter.
Reason or Purpose
The reason for writing the letter is important for deciding the business letter format. It can not only be customized, but also well presented when we have the details of what to mention and why. For example, if it is a business proposal or asking for a sponsorship, you need to mention certain important and essential details.
So the basic homework starts here. Gather up all the necessary information and put it in a systematic order with proper formatting. Then follow the following points:
Introduction Paragraph
Give an introduction to the issue you are going to discuss because there is no subject line used in business letters. The letter should have all the relevant details listed out in a concise yet detailed manner. The trick is to serve the purpose of helping the recipient decide whether to accept the proposal or resolve some issues (depending in whatever is the subject of concern).
Body of the Letter
Needless to say about being concise and crisp, the letter should contain the terms and conditions or pros and cons of doing or not doing something that is actually mentioned in the letter.
The length of letter is not specific or restricted. It again depends on the matter of discussion. However, do include a list of the documents you attach along with the letter.
Closing of the Letter
The body of the letter will be the actual crux of the matter. The closing of the letter should be complimentary, i.e. the person should include a thank you line in the end which will also function as a line reiterating the interest of the subject of the letter.
Mentioning a contact person and his or her details is a must in all kinds of business letters.
Sample Business Letter Format
Letter Head of the Organization / Company / Proprietor
Address
Contact Number
Return Address
Line 1
Line 2
Line 3
Date
(mm-dd-yyyy)
Name of Recipient
Designation
Organization Name
Address
Salutation
Body of the Letter
Introduction Paragraph
Details
Complimentary closing
(­­­______________)
Signature
Name
Designation
Enclosure
Give a detail of the documents you have attached to this letter. Bulleted list is preferred.

Business Cost Savings Through Safety

November 25th, 2014

Business Cost Savings Through Safety

Business Cost Savings Through Safety

Setting a health and safety program in place will reduce costs. Having a program will reduce accidents and will lead to lower company worker’s comp premiums; further business insurance companies prefer their customers to have health and safety programs. These insurance companies might even discount the premium if a program can be proved to exist. The average cost of an accident is $68,000. Direct costs in accidents such as worker’s comp and fines levied can close a business. Indirect costs such as low morale of employees, legal fees, and retraining can be as costly if not more.

A working program will:
1) Improve employee morale – Shows care in their well being
2) Reduce revenue loses – Fewer accidents keeps all employees at work
3) Give a boost to the customer – Makes sure business is operating optimally

Small businesses that have a voluntary health and safety program in place have fifty percent less accidents and reported insurance claims than that of their counterparts according to OHSA stats. Most small businesses fall below the legal requirements for having a formal health and safety program in place due to number of employees on staff. Sixty eight percent of reported accidents are in the service industry which shows even businesses such as retail establishments are not free of accidents.

A health and safety program can be started by writing a health and safety policy; this is simply values that a company wishes to convey in its work processes. Secondly, is how communication between all employees and owners will function. And lastly, put procedures in place to ensure safe practices.

To find unseen hazards and unsafe practices, an audit needs to take place. Take a hard look at the workplace and record all factors that may lead to injury. These hazards might be dangerous chemicals or as simple as a letter opener. Identifying these hazards will lead to procedures to controlling them. Controls such as “Don’t run with scissors in your hands” are effective. Write all procedures in a manual.

Implementing these health and safety procedures will be done with behavioral change. Some programs become weak and non effective because of:
1) No definition of safety practices – No written processes
2) No teamwork – Safety is communication from the top to bottom and vice versa. A well written plan will describe what roles everyone plays in safety policies.
3) No effective goals – The “accident free days” poster will come as a result of sound safety processes.
4) Wrong incentives – Money as a reward does not work well. Health and safety should be fun and worth employees effort. The right incentive plan can be cost effective and have obtainable goals. Incentive plans can include movie passes or simply “free coffee on the boss.” The insurance industry reports for a dollar spent on health and safety yields four to six dollars in savings.

Once all of the hard work of developing and implementing the health and safety program is done, set aside some time each month to review the workplace. Record what is found; this is a good practice to see dangerous trends that might occur such as a fire exit constantly being blocked. On the quarters of the year post a meeting with employees. These meetings are a great way to get vital feed-back from employees and keep them involved. At least once a year, do an audit to make sure your health and safety program is current with present business operations.

Building a Solid Massage Therapy Business

November 22nd, 2014

Building a Solid Massage Therapy Business

Venturing out on your own with a new massage business, or hoping to breathe new life into your established massage business? Whether you have a faithful client base or are still waiting for your first client, these tips will help you form a solid massage marketing plan for your business.
Of all the massage marketing ideas you may hear about, word of mouth is by far a massage therapist’s strongest asset. Clients who have personally benefited from your healing touch are a natural advocate for your massage therapy practice.
People tend to accept opinions based on personal experience, particularly when those opinions are offered freely, with no underlying motives. Personal referrals from friends or family members—or even casual acquaintances—are more likely to generate a response than traditional advertising venues such as newspaper ads or fliers.
Loyal clients raving about your massage skills to their friends and family, resulting in an endless chain of referrals and new clients, is an inspiring vision, but in the meantime, what can you do to light the spark?
One way to spark referrals is to offer a special deal for clients who refer your massage services to a friend or family member. How does this work? Here’s an example. If a new client books (and keeps) an appointment as the result of a referral, the client who made the referral receives a free massage session. If the new client re-books at the end of their first appointment, your regular client gets another incentive, such as hot stone massage.
Other rewards for referrals could include free add-on treatments such as foot massage, spa treatments, or aromatherapy. These add-ons encourage the client to sample other services you have to offer. If they enjoy it, they may even consider adding it to their regular massage sessions.
Another source of potential referrals is community involvement. Network with community members and local business owners, especially those who work with clients and customers that would benefit from therapeutic massage. Individuals who are prominent in the community can effectively market your business through word of mouth.
Chiropractors, fitness trainers, and physical therapists are key individuals to include in your network, but don’t limit yourself to the obvious. Be creative. Include health food stores, specialty gift shops, bridal shops, and counseling centers. Focus on the type of clients you hope to attract. Do you specialize in pregnancy massage? Network with family planning centers and local health clinics. Sports massage? Partner with local gyms, yoga centers, and sports chiropractors. Massage for the elderly? Connect with home health care workers, senior centers, and nursing homes.
On the flip side, word of mouth can also work against you if your massage practice offers less than clients expect. The foundation of any massage business plan must include a professional atmosphere and relaxing environment. If you try to scrape by with threadbare sheets and oil-dotted walls or neglect to clean the restrooms, your clients will notice and tell their friends. Clients are more likely to become regulars if they perceive that you care about their health, their time, and their comfort.
While word of mouth is your core strategy for long-term clients, there are plenty of other massage marketing ideas that can give your appointment schedule a boost. Chair massage is one of the most effective. It’s also an excellent introduction to massage therapy for potential clients. Chair massage allows clients to sample the power of healing touch before experimenting with the deeper benefits of full body massage.
Offer chair massage sessions at community and social events, health fairs, business expos, farmers markets, athletic events, country clubs, coffee houses, bookstores, or universities. Bring your appointment book to schedule office sessions on the spot for interested clients.
Some therapists offer chair massage for free as a marketing promotion, but clients looking for a handout are less likely to become regular clients. Most massage therapists charge one dollar per minute for seated massage. Individuals who are willing to pay for seated massage will be more willing to invest in your services for full body massage.
Business cards should also be an important part of your massage therapy business plan. Give extra business cards to friends and family members who are willing to refer your services. Keep a stack of business cards at the appointment desk, where clients can pick up a few on their way out if they know of people who may be interested in your services. Don’t hesitate to pass out business cards on your own as well.
Building up your massage business takes planning and hard work, but the results are worth the effort. Your business and your clients will benefit from your efforts to reach individuals who can find hope and healing through massage therapy.